Straight Outta Compton decimated the box office this past weekend. Literally starting from the bottom with its humble $30M budget, it opened to $56M making it bigger than the opening of both Mad Max and Mission Impossible. Needless to say, there’s… Continue Reading
Bing Ads recently launched the video series AdHacks created to help advertisers take on the rapidly changing space across search and many other digital ad platforms. I joined the Ad Hacks team for this week’s posting The Power of Visuals. Watch and… Continue Reading
This weekend the much-hyped movie Dope made its way to the big screen. From the powerful celebrity hands of Pharrell and Forest Whitaker, comes a coming of age story about a nerdy, 90s hip-hop head trying to make it… Continue Reading
If it seems like everyone is jumping into video content, you’re right – they are. In the last few weeks, several digital players announced they’re breaking into the ultra-competitive landscape known as video. Reddit, BitTorrent and the one I find… Continue Reading
I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading
Last Friday night, Bruce Jenner shocked us all with a powerful and very personal story about his struggles with gender and his recent decision to become a transgender woman. During a special edition of ABC’s 20/20, Diane Sawyer interviewed Bruce… Continue Reading
We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading
About a week from now April 12 HBO Now, their standalone streaming offering, will have its first big moment the premiere Game of Thrones (FYI – the most pirated show EVER). Their exclusive launch partner – Apple TV. This announcement closely coupled… Continue Reading
Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading
Whalerock Industries lands a huge deal – the Kardashians. Together they plan on dominating the digital space with the launch of several Kardashian-branded digital channels. This “media hub” available via web and mobile app offers their insatiable fans all-access, basically filling in the… Continue Reading