Bing Ads recently launched the video series AdHacks created to help advertisers take on the rapidly changing space across search and many other digital ad platforms. I joined the Ad Hacks team for this week’s posting The Power of Visuals. Watch and… Continue Reading
I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading
Last Friday night, Bruce Jenner shocked us all with a powerful and very personal story about his struggles with gender and his recent decision to become a transgender woman. During a special edition of ABC’s 20/20, Diane Sawyer interviewed Bruce… Continue Reading
We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading
Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading
I’m personally very, very excited about this. Watch the clip below… Did you watch it? Okay I know, looks pretty standard. I promise the backend of this, is really, really exciting. I’ve been pretty vocal about how… Continue Reading