Can Straight Outta Compton Change Your Mind?

Straight Outta Compton decimated the box office this past weekend. Literally starting from the bottom with its humble $30M budget, it opened to $56M making it bigger than the opening of both Mad Max and Mission Impossible. Needless to say, there’s… Continue Reading

Ad Hacks: The Number One Reason Why Visuals Beat Text

Ad Hacks, the series for advertisers by advertisers, tackles the power of visuals.

Bing Ads recently launched the video series AdHacks created to help advertisers take on the rapidly changing space across search and many other digital ad platforms. I joined the Ad Hacks team for this week’s posting The Power of Visuals. Watch and… Continue Reading

Can Video Keep Spotify Alive?

  If it seems like everyone is jumping into video content, you’re right – they are. In the last few weeks, several digital players announced they’re breaking into the ultra-competitive landscape known as video. Reddit, BitTorrent and the one I find… Continue Reading

Applying the Miley Cyrus Strategy

I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading

The Battle for TV: Could Apple Win?

About a week from now April 12 HBO Now, their standalone streaming offering, will have its first big moment the premiere Game of Thrones (FYI – the most pirated show EVER). Their exclusive launch partner – Apple TV. This announcement closely coupled… Continue Reading