Bing Ads recently launched the video series AdHacks created to help advertisers take on the rapidly changing space across search and many other digital ad platforms. I joined the Ad Hacks team for this week’s posting The Power of Visuals. Watch and… Continue Reading
If it seems like everyone is jumping into video content, you’re right – they are. In the last few weeks, several digital players announced they’re breaking into the ultra-competitive landscape known as video. Reddit, BitTorrent and the one I find… Continue Reading
I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading
Last Friday night, Bruce Jenner shocked us all with a powerful and very personal story about his struggles with gender and his recent decision to become a transgender woman. During a special edition of ABC’s 20/20, Diane Sawyer interviewed Bruce… Continue Reading
We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading
Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading
Next Tuesday, January 22, YouTube creators Bethany Mota, GloZell and Hank Green will interview President Obama live on YouTube. They have asked their viewers to share their questions via #YouTubeAsksObama and the question could get featured during the interview. See @WhiteHouse tweet… Continue Reading
I’m personally very, very excited about this. Watch the clip below… Did you watch it? Okay I know, looks pretty standard. I promise the backend of this, is really, really exciting. I’ve been pretty vocal about how… Continue Reading
This weekend I watched College Football. And given my love/hate relationship with sports, it is extremely rare that I would last through almost six hours of it. But, I was in good company because 28 million other people did the… Continue Reading
A New Realm of Television: Netflix, YouTube, Amazon, Oh My! from Jessica Lane My attempt at providing insightful recommendations on how cable TV networks can hedge against the disruption of Pay TV by focusing on: Content, Distribution, Advertising & Collaboration.… Continue Reading