Do Women Rule Social Media?

We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading

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Going Native – The Next Advertising Trend?

Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading

If the White House Believes in the Power of YouTube Creators, Shouldn’t You?

  Next Tuesday, January 22, YouTube creators Bethany Mota, GloZell and Hank Green will interview President Obama live on YouTube. They have asked their viewers to share their questions via #YouTubeAsksObama and the question could get featured during the interview. See @WhiteHouse tweet… Continue Reading