If it seems like everyone is jumping into video content, you’re right – they are. In the last few weeks, several digital players announced they’re breaking into the ultra-competitive landscape known as video. Reddit, BitTorrent and the one I find… Continue Reading
I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading
We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading
Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading