Applying the Miley Cyrus Strategy

I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading

The Battle for TV: Could Apple Win?

About a week from now April 12 HBO Now, their standalone streaming offering, will have its first big moment the premiere Game of Thrones (FYI – the most pirated show EVER). Their exclusive launch partner – Apple TV. This announcement closely coupled… Continue Reading

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It’s a New Day: ESPN Places It’s First Programmatic TV Spot

  I’m personally very, very excited about this. Watch the clip below…     Did you watch it? Okay I know,  looks pretty standard. I promise the backend of this, is really, really exciting. I’ve been pretty vocal about how… Continue Reading

A New Realm of Television: Netflix, YouTube, Amazon, Oh My!

A New Realm of Television: Netflix, YouTube, Amazon, Oh My! from Jessica Lane My attempt at providing insightful recommendations on how cable TV networks can hedge against the disruption of Pay TV by focusing on: Content, Distribution, Advertising & Collaboration.… Continue Reading