If it seems like everyone is jumping into video content, you’re right – they are. In the last few weeks, several digital players announced they’re breaking into the ultra-competitive landscape known as video. Reddit, BitTorrent and the one I find… Continue Reading
About a week from now April 12 HBO Now, their standalone streaming offering, will have its first big moment the premiere Game of Thrones (FYI – the most pirated show EVER). Their exclusive launch partner – Apple TV. This announcement closely coupled… Continue Reading
Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading
A New Realm of Television: Netflix, YouTube, Amazon, Oh My! from Jessica Lane My attempt at providing insightful recommendations on how cable TV networks can hedge against the disruption of Pay TV by focusing on: Content, Distribution, Advertising & Collaboration.… Continue Reading