programmatic

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Going Native – The Next Advertising Trend?

Posted on by Jessica

Unless you’ve been living under a rock, I’m sure you’ve at least heard of the term “Native Advertising.” While the term is widespread, understanding is not. Like most digital trends, it’s something you’ve been told to start testing without a great… Continue Reading →

1

It’s a New Day: ESPN Places It’s First Programmatic TV Spot

Posted on by Jessica

  I’m personally very, very excited about this. Watch the clip below…     Did you watch it? Okay I know,  looks pretty standard. I promise the backend of this, is really, really exciting. I’ve been pretty vocal about how… Continue Reading →