Can Straight Outta Compton Change Your Mind?

Straight Outta Compton decimated the box office this past weekend. Literally starting from the bottom with its humble $30M budget, it opened to $56M making it bigger than the opening of both Mad Max and Mission Impossible. Needless to say, there’s… Continue Reading

Ad Hacks: The Number One Reason Why Visuals Beat Text

Ad Hacks, the series for advertisers by advertisers, tackles the power of visuals.

Bing Ads recently launched the video series AdHacks created to help advertisers take on the rapidly changing space across search and many other digital ad platforms. I joined the Ad Hacks team for this week’s posting The Power of Visuals. Watch and… Continue Reading

Do Women Rule Social Media?

We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading