Can Video Keep Spotify Alive?

  If it seems like everyone is jumping into video content, you’re right – they are. In the last few weeks, several digital players announced they’re breaking into the ultra-competitive landscape known as video. Reddit, BitTorrent and the one I find… Continue Reading

Applying the Miley Cyrus Strategy

I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading

Do Women Rule Social Media?

We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading

The Battle for TV: Could Apple Win?

About a week from now April 12 HBO Now, their standalone streaming offering, will have its first big moment the premiere Game of Thrones (FYI – the most pirated show EVER). Their exclusive launch partner – Apple TV. This announcement closely coupled… Continue Reading

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It’s a New Day: ESPN Places It’s First Programmatic TV Spot

  I’m personally very, very excited about this. Watch the clip below…     Did you watch it? Okay I know,  looks pretty standard. I promise the backend of this, is really, really exciting. I’ve been pretty vocal about how… Continue Reading