Applying the Miley Cyrus Strategy

I originally wanted to write about the Digital NewFronts and the amazing growth they’ve had in the three short years it’s been around. But just like that….Miley Cyrus happened. She stole all my attention and now I have to talk about… Continue Reading

Do Women Rule Social Media?

We’ve all felt the sparks from campaigns like Dove’s Campaign For Real Beauty and Always’s Like A Girl. Now there’s a new force on the block – Cacique’s #ImNoAngel campaign. Launched last Monday, Lane Bryant’s intimate apparel line Cacique launched… Continue Reading

If the White House Believes in the Power of YouTube Creators, Shouldn’t You?

  Next Tuesday, January 22, YouTube creators Bethany Mota, GloZell and Hank Green will interview President Obama live on YouTube. They have asked their viewers to share their questions via #YouTubeAsksObama and the question could get featured during the interview. See @WhiteHouse tweet… Continue Reading

A New Realm of Television: Netflix, YouTube, Amazon, Oh My!

A New Realm of Television: Netflix, YouTube, Amazon, Oh My! from Jessica Lane My attempt at providing insightful recommendations on how cable TV networks can hedge against the disruption of Pay TV by focusing on: Content, Distribution, Advertising & Collaboration.… Continue Reading